# Shopping ♪ Ura-Harajuku Cool Fashion NO ID.! Even the Japanese celebrities also love to wear!! Just like ARASHI and Kinki Kids!

Interested in the Ura-Harajuku fashions?

One of the coolest brand is NO ID.!

If you are familiar with the entertainment industry in Japan, you must have heard about the JOHNNY's!! Famous groups like ARASHI and Kinki kids, they also wear Ura-Harajuku fashions! If you are one of their fans, don't miss this shop where you may get a chance to see your favorite idols!

What is Ura-Harajuku? (裏原宿）

Sometimes you may hear people simply call it "Urahara" (裏原）. Just one block behind the Meiji Street and near the famous Takeshita Street, you can find NO ID. Harajuku shop right inside the Ura-Harajuku area. So basically it means the backstreet of Harajuku!

In this area, you won't be able to see any Lolita or Kawaii style fashions. Instead, shops with stylish and cool fashions can be found.

The Backstreet of Harajuku

"Tonchan Street (とんちゃん通り）

Japanese Big Fashion Names are here!!

So how did this street get this special name at the first place?

Before this street became popular, there was a famous Japanese restaurant which was called "Tonchan". Famous Japanese designers like Yoji Yamamoto and Issey Miyake always visit this restaurant, and this is how this street got the name "Tonchan Dori"!

"Tonchan Street" is very easy to find indeed. Just get out of the Takeshita Street and go across Meiji Street, then you can see the Harajuku's Tourists Information Center. That's where the "Tonchan Street" is!!

Once you walk onto the street, just keep walking and you can see the convenient store, Family Mart". Not far from it, you can see NO ID. on your right side!!

This grey brick shop is the famous NO ID. where Japanese celebrities also come to visit and shop!

NO ID. Flag Shop

Address: 1F, 3-21-22 Jingumae, Shibuya-ku, Tokyo 150-0001

Tel.: 03-3405-6474

Opening Hours: 11:00 - 20:00

Homepage (Japanese): http://www.noid.jp/main.html

Google Map

Stage clothes for celebrities

NO ID. designed the stage clothes for Nishijima Takhiro from AAA (left), Inaba Koshi from B'z (center), and Sakurai Sho from ARASHI (right)!!

This rock-band style fashion brand started their stage clothes design 17 years ago, and that's why they are trusted by many Japanese celebrities today!

Other than stage clothes, singers and artists like Matsumoto Jun from ARASHI (left), Kim Jae-joong from JYJ (center), and Domoto Tsuyoshi from Kinki Kids (right) also wear NO ID.'s fashions!

NO ID. Autumn / Winter Collection

From their interior design to their products, you can get an autumn and winter atmosphere in this cool shop just for stylish guys!

Okay, let's check out the latest collection of NO ID. now!!

NO ID.'s Main Concept - Leather Style

01. Leather Jacket

Speaking of NO ID., most of people will think about their leather jacket!! In the shop, of course you can see all kinds of stylish and well designed leather jackets by NO ID.. There is even a corner where you can find their leather jackets.

In NO ID.'s latest collection, there is a really special and unique leather jacket that we have found. Other than the hood comes with the jacket, on both sides of the jacket, you can find stretchy material that allows you to move around smoothly. This is really great we think!

Leather Jacket: 38,000 yen + tax

Striped Tee: 8,800 yen + tax

Pants with rivets: 26,000 yen + tax

Shoes: 30,000 yen + tax

Necklace: 9,800 yen + tax

Star wristband: 3,800 yen + tax

Which style fits you the most?

At NO ID., you can find leather jackets with various colors and style!

02. Semi-formal Style

Black and white color tones are too simple for you? Just look carefully, NO ID.'s detailed designs can make simple things not simple too. How? For example the coat is decorated with trendy rivets which makes the whole look differently.

One more point is that NO ID.'s design is especially great on people who are slim. Sometimes it is not easy to get something fit if you are slim; however, with NO ID.'s design, you can also look smart and sharp too!

Coat: 33,000 yen + tax

High neck Black Tee: 11,000 yen + tax

Pants: 20,000 yen + tax

Shoes: 30,000 yen + tax

Necklace: 7,800 yen + tax

03. Rock Style

Damage + Damage = Rock Spirit?!!

Fur coat with border knit and jeans, how do you like this rock style?

Coat: 48,000 yen + tax

Bordered Tee: 13,000 yen + tax

Jeans: 38,000 yen + tax

Boots: 37,000 yen + tax

Necklace: 6,800 yen + tax

Ring: 35,000 yen + tax

04. Street Pop Style

Fluffy camouflage coat!

Putting on this fluffy camouflage coat, other than keeping you warm, it can help you draw attention from others!

Detailed designs can always be found in NO ID.'s clothes. Just like this fluffy coat, there are zippers on the sides, so if you want to show your style underneath, you can do that easily with this zipper!

Not just for men, this fluffy camouflage coat can be worn by women too! Actually NO ID.'s designs are great on women since their designs are specially for slim people as we have said earlier! Not a surprise if you see a girl picking things they like in NO ID.!!

Coat: 18,000 yen + tax

Tee inside: 10,800 yen + tax

Pants: 20,000 yen + tax

Shoes: 30,000 yen + tax

Sunglasses: 4,000 yen + tax

Accessories and Skincare for Men

At NO ID. you can also find accessories like sunglasses, necklaces, rings, wristbands etc to go with your style. Other than that, you do need perfect skin to look cool; No ID. understands that and that's why they have prepared the skincare products from the US here for you.

01. Accessories

Adding a necklace or simply a ring can help making the whole look cooler!

02. Skincare for men

"PRZMAN" Skincare products from New York

NO ID. recommended this eye serum since having a pair of charming eyes is very important to win girls' hearts! This cool eye serum can help to smooth out dark circles and wrinkles. From skincare to shampoo and body wash, a whole collection made with natural ingredients can be found in NO ID.!

Eye Serum: 3,500 yen + tax

If you do have any questions, just feel free to talk to the nice staff in the shop. They are happy to help you with anything.

By the way, NO ID. also provides the Tax-free service if you shop for more than 5,000 yen! Actually we have another good news for you, now at NO ID., if you buy 2 or more items, you can get an extra 5% off!! How nice is that!!

Transform into a stylish and cool guy with Ura-Harajuku fashions!!

Next time, when you visit Harajuku, other than the Takeshita Street, you should pay a visit to "Tonchan Street" and NO ID.!!! Maybe you will have a chance to bump into some Japanese celebrities too!!